Brands have but a split second (and often, limited budgets) to vie for your attention and make a lasting impact. This Swedish pharmacy brand cleverly blends existing (read: “otherwise mundane”) technology to push the limits of a medium that is often ignored – oh, but not this ad, not this time!

Apotek’s surreal subway ad gives commuters a truly unique experience. Now that’s getting a bang for your advertising buck, er.. crown!