How far does your brand go to get publicity? What does your brand do to get a moment in the limelight? Why should your customers tell their friends about your brand? Then again, have you ever given them a reason to?
The concept is quite simple… Marc Jacobs is a fashion brand. It has nothing to do with flowers. Yet, if you tweet #mjdaisychain, you get a free daisy and some free goodies! And why not? It’s practically free publicity!
No money exchanges hands… only tweets (read: free advertising for them, free goodies for you)!