May 1, 2016

Experience the Power of a BookBook!

Apple kick-started the cheesy-product-launch-video revolution, with their white backgrounds and fancy animation. Yet, every once in a while a new contender will come along and evolve an existing idea into something truly monumental! And guess who did it this time?

The 2015 IKEA catalog is introduced in as silly a way as Apple introduce their latest (read: nothing at all.. at all.. different about the new version other than the name) products! Genius! And the ‘device’ in question here is the ‘BookBook’.

The first thing to note? No cables! The BookBook comes fully charged and the battery life is eternal! What’s more? The interface is 7.5 by 8 inches, but can expand to 15 by 8 inches. Mind… blown!

The list of benefits goes on… tactile touch navigation technology! Pre-installed high definition inspirational content with (wait for it) absolutely no loading lag! Speed browsing and ‘save for later’ technology! The best feature though? No. Not ‘sharing’ and ‘multiple user customized navigation’… (drum roll) …voice activated password protection! Classic!

“Y’know, once in a while something comes along that changes the way we live. A device so simple and intuitive, using it feels almost familiar.” – Jörgen Eghammer, Chief Design Güru

…experience the power of a BookBook! So tell us… what’s your favourite BookBook feature?