Brands often resort to stunts and celebrity endorsements to create awareness, all in the hopes of ultimately gaining market share. Most of these antics don’t offer much benefit to anyone other than the individuals involved.
Every once in a while, a brand will do something truly remarkable that betters humanity as a whole!
Brazilian soccer legend Pelé and Shell unveil a ‘player’ powered football pitch in the heart of Rio de Janeiro.
Shell have created a soccer pitch in Rio de Janeiro with lights powered by nothing other than the players’ footsteps, using Pavegen impact / power tiles that are lined under the entire field.
I recently read that Dubai and Bahrain rank among the world’s most polluted places for air quality. How awesome would it be if these soccer pitches were brought to the Middle East, a place were hundreds of thousands, if not millions enjoy playing football everyday?