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Engagement rates have somewhat dropped in the latter part of 2018. Therefore, in order to counter this phenomenon in 2019, one must try harder to drive engagement... but how?

Have you ever stopped to realize that a truly kick ass 404 error page can salvage an awkward situation and make your web visitors absolutely love your brand!

Here is a quick and easy step-by-step tutorial on how to customize the URL structure of a Custom Post Type in WordPress (basic knowledge required).

Chobani was one of those Food and Beverage brands that crushed social media recently. The brand company’s culture is giving back to their community.

Discovery invites its customers to “Join Vitality” on any device to earn “points” whenever they “take a step to understand or improve” their health.

Think about all of the different product-marketing stunts that all brands have pulled in the last 5 years and ask yourself, which 10 would you be most likely to actually use?

If you can create demand and simultaneously eliminate a step or two in the supply chain or product delivery mechanism, you're golden! And Domino's have done just that.

Despite the obvious novelty of seeing a Volvo on the roads around here, the brand does seem to be something of a media superstar of late... the future of driving!

Life is but a series of fleeting moments... nanoseconds of entropy never to be relived... so why not make an everlasting and profound memory of such an experience?

If you wanna go all out and create a campaign that really makes an impact - keeping with the travel slash holidays theme of course - then try this...

Responsive design is where your website adjusts to any screen size, irrespective of the browsing device, whether desktop, laptop, tablet or smartphone.

I think it's about time we create a healthier Arab world and offer water to the vast number of expatriates and citizens living their lives in 50+ degree weather.

Shell have created a soccer pitch in Rio de Janeiro with lights powered by nothing other than the players' footsteps, using Pavegen impact lined under the entire field.

Will robots run your life? Will microchips be implanted into your brain to help you think faster? Will everything be controlled through telekinesis?

No cables! The BookBook comes fully charged and the battery life is eternal! What’s more? The interface is 7.5 by 8 inches, but can expand to 15 by 8 inches.

You’ve got an awesome proprietary product that is original and awe-inspiring. You’ve grabbed the hearts and attention of thousands. Is it just a fad? Find out.

Marc Jacobs is a fashion brand. It has nothing to do with flowers. Yet, if you tweet #mjdaisychain, you get a free daisy and some free goodies! And why not? It's free!

Steve Jobs gave us the very first iPhone and revolutionized the concept of a smartphone. Now that he’s up in Apple heaven, one question remains…

Kudos to ACHTUNG!, Amsterdam-based creative agency for dreaming up this insanely addictive rendition of Pac, er.. Bite Man! Holland for the win!

It’s but a mere Kickstarter campaign (read: figment of someone’s imagination) at this stage. Yet, it has been oversubscribed by 10 times its funding goal!

While there is no one sure guide to performing well in an interview, this article aims to offer some words of wisdom from my experience and research about interviews.

In a packed cinema hall, Volkswagen hijacked everyone’s cell phone to prove just how distracting, harmful and dangerous texting and driving can be.

Don't get too excited as only a very lucky few will get to experience this thrill in the near future. Where is that gonna happen? Yep, you guessed it... Cali!

As you venture inside, an infra-red Kinect camera equipped with Quividi and Pigdata technology detects your gender, approximate age and personal fashion style.

Nescafé was at one point the quintessential household name for delicious coffee brewed at home and sure, they’re still around, but something has changed.

I’ve noticed that clients (and often times their agency counterparts) lose interest in digital marketing projects during the development phase.

This post is going to be particularly interesting because the campaign in question epitomizes digital excellence, leaving me to write an article that does it justice.

Follow live matches, check stats, scream and shout in real-time as the goals go flying in. All on your very own sofa! If only any of us supported Juventus…

Do I miss mum and dad? YES! Do they miss me? Hmmm.. they haven’t called me in a few days.. I hope they do! What about you? Do you miss yours?

Pepsi Max have had a quick rummage through their ‘bag of tricks’ and seem to have found a compact camera, flat-screen, speakers and a spark of genius!

In 2011, Google partnered with Volvo to re-imagine and re-create an idea that defined the advertising industry years ago and inspire a new generation of marketers.

Ooooh! Aaaah! Pebble. Galaxy Gear. Moto 360. Fascinating! *snore* Wearable tech has been here all along! Don’t believe me? Think about it. So why hasn’t it worked yet?

Publicis Groupe CEO, Maurice Levy and the brilliant minds at Publicis Omnicom (what is now the world’s largest agency!) have come up with sheer genius!

With the launch of 51 Rosé, Pernod Ricard have managed to leverage the flaws in its supply chain to create some great publicity for their latest rosé wine.

Volvo and Apple join forces to make Apple’s widely-used operating system available to drivers, to make driving and multimedia converge beautifully.

This Swedish pharmacy brand cleverly blends existing technology to push the limits of a medium that is often ignored – oh, but not this ad, not this time!