Abby Shawaya

2020

MADIGITAL x ABBY SHAWAYA

MADigital joined forces with Abby Shawaya, a fast-growing grilled chicken and chicken-mayo sandwich concept originating from Kuwait, to launch their brand-new Bahrain location in the heart of Juffair. Known for its bold flavors and playful identity, Abby Shawaya’s arrival brought an energetic twist to Bahrain’s casual dining scene — and MADigital was there from the very start.

From pre-launch to post-opening, our team led a full-spectrum social media strategy designed to build hype and drive engagement. This included teaser campaigns, branded visuals, influencer coordination, giveaways, and content planning tailored to Abby Shawaya’s young, hungry audience. Every post was created to not only showcase the menu, but also position the brand as fun, fast, and flavor-forward.

MADigital also managed influencer outreach and in-store content shoots, making sure the digital buzz matched the on-ground experience. The launch was met with high visibility across social media, driven by engaging campaigns and real-time interactions that amplified word-of-mouth excitement.

This project exemplifies MADigital’s ability to grow a brand from buzz to loyalty — turning foot traffic and followers into a thriving fanbase. We’re proud to have helped Abby Shawaya ignite their presence in Bahrain and look forward to more flavor-packed collaborations.